How do you develop a distribution channel strategy?

Developing a distribution channel strategy that effectively brings your products to your final customer involves understanding the difference between a direct channel and indirect channel, knowing the benefits and drawbacks of the various types of distribution channels and ultimately selecting the ones that resonate best with your brand.

What are the different types of distribution strategies?

While the main types of distribution strategies are direct and indirect, there are also several nuanced strategies that companies may use to reach consumers. Here are five of the most popular types of distribution strategies you can explore: In the direct distribution strategy, manufacturers sell and send their products directly to consumers.

How many distribution channels can a marketer use?

Marketers may choose a single distribution channel or several different channels. Here are eight distribution channels that can help consumers access products: 1. Direct sales Companies can sell products and services directly to customers through their own stores, websites or merchant marketplaces.